Apple to Remove Adult Material from iTunes

The folks at Tech Crunch report that Apple is in the process (or maybe just completed the process) of removing sexual content from The App Store.

Jon Atherton who developed one of those sexually charged apps says he got an e-mail from Apple saying his app was gone from the store due to a policy change:  No adult material in the store. 

The email says although his product was originally approved, Apple had received numerous complaints from its customers about that type of content.

“We have decided to remove any overtly sexual content from the App Store, which includes your application.” The email is signed by the iPhone App Review.

This is a bold move by Apple. It could make millions more by allowing these applications to be sold in the App Store. And it could figure out a way (quite simply too) to sell these apps without ever being seen by the people who don’t want to see them.

Apple is also losing money by not selling these apps. The comments on Tech Crunch’s coverage of this story show several iPhone users who say they’ll switch to an Android phone on another network because of Apple’s decision.

I appreciate Apple making this kind of statement about what kind of company it is. I like knowing that my kids won’t see smut being peddled in the app store. I think it’s good too for the fact that putting sexually charged adult material in a section of the App Store places another temptation in eyes-reach of the millions of men and women who are addicted to pornography.

Good for you Apple. I’m an even more loyal customer.

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